Light, Medium, or Dark Roast? Understanding the Difference in Coffee Roasts
Why Roast Level Matters
When it comes to coffee, the roast level has a huge impact on flavor, aroma, body, and even caffeine content. Whether you’re new to specialty coffee or just curious about trying something new, knowing the difference between light, medium, and dark roast coffee will help you discover your perfect brew.
Light Roast Coffee
Flavor Profile: Bright, fruity, floral
Texture: Dry surface, high acidity
Caffeine: Slightly higher than darker roasts
Light roast coffee keeps the natural flavors of the bean intact. You’ll often taste citrus, tea-like notes, or subtle sweetness. It’s the perfect roast for slow mornings and mindful sipping.
MoFlo Pick: Presence — A light roast specialty coffee with dried fruit and citrus notes. Perfect for being present, alone or with a friend.
Medium Roast Coffee
Flavor Profile: Balanced, chocolatey, nutty
Texture: Smooth, medium brown, still dry
Caffeine: Moderate
Medium roast is the go-to for most coffee lovers. It balances sweetness, acidity, and roast flavor beautifully, making it ideal for everyday coffee rituals.
MoFlo Pick: Just for Today — A comforting medium roast with chocolate-covered almonds, maple syrup, and a citrus pop. A reminder to take life one day at a time.
Dark Roast Coffee
Flavor Profile: Bold, smoky, rich
Texture: Oily surface, dark brown to black
Caffeine: Slightly lower
Dark roast coffee has a deep, intense flavor — think dark chocolate, spice, or toasted notes. While it loses some original flavors, it’s a favorite for espresso and strong coffee drinkers.
(P.S. Stay tuned — our dark roast is coming soon!)
🤔 How to Choose the Right Coffee Roast
| Taste Preference | Best Roast |
|---|---|
| Bright, fruity, or citrusy | Light Roast |
| Smooth, chocolatey, balanced | Medium Roast |
| Bold, intense, toasty | Dark Roast |
💛 Final Thoughts: Every Roast Has a Story
Whether you’re drawn to the bright clarity of a light roast or the grounding depth of a medium, your roast preference says something about your mood and your moment.
At MoFlo Coffee Co., we believe your coffee should match your flow — whatever that means today.
Explore your next favorite roast here.